HiLo is a fledgling family business founded in 2016 by siblings Jasper Wight and Tiffany Arntson. Jasper runs food, operations and funding, while Tiffany leads brand, comms and sales.
Designed to make it easier for office workers to eat better, affordably and sustainably, HiLo pots are for those who are time-pressed yet don’t want compromise on taste, nutrition and convenience.
While flavour is at the forefront, the siblings believe accessibility and convenience are integral to shifting eating habits. They hack food production systems, traditional retail solutions and routes to market to create a more relevant solution that's also sustainable.
Since his early days at Ballymaloe Cookery School and family supper clubs, Jasper’s food is known for being experimental, remarkable and lots of fun. In 2004 he saw an opportunity to innovate fast food for Londoners and in 2004 founded Chop’d, famed for starting a new fresh category, and now with 17 stores.
The big point of difference that led to HiLo stems from Jasper’s wife and four children, a combo of meat lovers, vegetarians and vegans. Feeding their diverse needs on a tight budget and exploring their views on eating and living sustainably shaped his family’s Hi plant Lo meat diet, one that’s better for you and better for the planet.
He turned to Tiffany to develop his idea, calling on her expertise in brand development, comms and sales to define the proposition and reach target customers. Through deliveries, sampling and selling in co-working spaces, events catering, pop-ups and a weekly subscription deal, the siblings are building a loyal fan-base.
The first HiLo shop opens August 2017 at 1 Broadgate Circle, near Liverpool Street in London. Seed backers include Mark Wood formerly of Hakkasan Group and Gordon Ramsay. The duo are currently seeking investment to enable retail growth and product expansion.
HiLo’s success and longevity depends on whether you’ll try it and whether you’ll buy again. Sales are vital but feedback is our backbone so please get in touch and tell us what you think. Jasper@hilo.london.com